Work Collection

Work Collection

Work Collection

ProdFrost Product Management Challenge

ProdFrost Product Management Challenge

ProdFrost Product Management Challenge

Challenge

Overview

Problem Statement

The growing popularity of food delivery apps and increased dining out has exacerbated the adverse effects associated with these practices, negatively impacting users' physical health, environmental sustainability, social well-being, and economic stability.

As the trend of relying on food delivery services and dining out continues to rise, it accentuates the challenges and drawbacks related to these behaviors.

The growing popularity of food delivery apps and increased dining out has exacerbated the adverse effects associated with these practices, negatively impacting users' physical health, environmental sustainability, social well-being, and economic stability.

As the trend of relying on food delivery services and dining out continues to rise, it accentuates the challenges and drawbacks related to these behaviors.

The growing popularity of food delivery apps and increased dining out has exacerbated the adverse effects associated with these practices, negatively impacting users' physical health, environmental sustainability, social well-being, and economic stability.

As the trend of relying on food delivery services and dining out continues to rise, it accentuates the challenges and drawbacks related to these behaviors.

My Role

I worked as a UX designer, creating mock-ups in Figma that aligned with TD's design system. I also collaborated with UX researchers and strategists to reimagine how customers interact with our product."

I worked as a UX designer, creating mock-ups in Figma that aligned with TD's design system. I also collaborated with UX researchers and strategists to reimagine how customers interact with our product."

I worked as a UX designer, creating mock-ups in Figma that aligned with TD's design system. I also collaborated with UX researchers and strategists to reimagine how customers interact with our product."

Problem Space

Pain Points

Competitive Analysis

User Personas

Solution

The Goal

Minimize the use the food delivery apps and dining out using the ProdFrost smart Fridge

Minimize the use the food delivery apps and dining out using the ProdFrost smart Fridge

Minimize the use the food delivery apps and dining out using the ProdFrost smart Fridge

The Solution

The following 3 feature of ProdFrost will address the pain points by making eating at home more efficient, desirable, and effective.

The following 3 feature of ProdFrost will address the pain points by making eating at home more efficient, desirable, and effective.

The following 3 feature of ProdFrost will address the pain points by making eating at home more efficient, desirable, and effective.

Feature 1

Automatic Ingredient Reordering

Automatic ingredient reordering makes it is easier to cook and eat at home as it ensures the user has the food inventory to make their favourite meals

Workflow:

Feature 2

Recipe Suggestions

Recipe suggestions make cooking at home more efficient by decreasing the

amount of time it takes to determine a recipe that can be made utilizing the ingredients

the user has on hand

Dietary Restrictions

Recipe suggestions make cooking at home more efficient by decreasing the amount of time it takes to determine a recipe that can be made utilizing the ingredients the user has on hand

Food Inventory

ProdFrost used real-time inventory visibility to create recipe suggestions based on food the user has in stock

Feature 3

Food Expiration Data Analysis

Food expiration detection and prevention helps users determine which foods they

should eat sooner. This encourages eating at home as it decreases food waste, making it

more eco-friendly and cost effective.

How does this work?

The Prodfrost fridge software keeps track of grocery purchases, as it manages the ordering process. By leveraging expiration data provided by the grocery stores, it monitors the freshness of various items in the fridge. This allows the fridge to recommend recipes that make use of ingredients nearing their expiration, helping to reduce food waste and maximize freshness.

Examples:

  • If fruits are nearing expiration, Prodfrost can recommend various smoothie recipes

  • Likewise If vegetables are near expiration, Prodfrost can suggest new soup recipes as a suggestion to use them up before they go bad 

UI/UX Design

Business Value

Competitive Analysis

To gain industry insights and identify areas for improvement, I analyzed five direct competitors of TD Bank. This helped me understand which features customers expect in their notification preferences and provided a foundation for identifying key gaps in TD Bank's offerings compared to competitors.

Normal Fridge

Hisense 17.2-cu ft Counter-depth

Refrigerator

Smart Fridge

LG Stainless French-Door Smart Wi-Fi

Enabled Refrigerator

ProdFrost Fridge

LG Stainless French-Door Smart Wi-Fi

Enabled Refrigerator

Features

  • Standard features include shelves, crisper drawers, and on-door compartments in most refrigerators

  • The average fridge offers basic refrigeration and a freezer for food storage (Lowe’s)

  • Quick view and easy access to door shelves

  • Ample shelf space with versatile organization options

  • App integration for monitoring and alerts

  • Sleek, smudge-proof exterior for a modern look

  • Voice command compatibility with Amazon Alexa and Google Assistant

  • Tracks inventory and expiration dates

  • Automatically orders groceries when supplies are running low

  • Suggests recipes based on ingredients already in the fridge

  • Identifies food nearing spoilage to help prioritize its use

Cost

~$2,000

~$3,500

~$4,500

Outcome

Our team came in 3rd overall!

Thanks a lot to UW PM for making this event possible!

Framer 2023

Amsterdam